GumGum

Posted on February 27th, 2008 by admin

Techcrunch today covered an likeness licensing stand called GumGum.?� I believe the concept of per-sensation licensing is absorbing sufficient, and it is agreeable someone has movement up with a (half) working distribution platform. While this strength not suit everybody, its big to possess the selection. What it desire make is a recess space where publishers or content users with definite needs can flourish. Representing instance, if I desire to employ many randomly rotating images, licensing all of them at the usual level charge could build it prohibitly costly, but with GumGums charge form it should costs me like to showing a unmarried image again and again.

GumGum requires content consumer to embed images as Blaze, to qualify the organized whole to line their usage. It is not rigid to see implementation problems; two came to mind:?�

Users only capable to employ images as published, without modification. This is scarcely?�ever the case representing me.

Execution The 2 examples in the overhead TechCrunch articles are already not showing, likely payable to the amount to of movement it is getting. As the company sole starts with 125k in funding, they desire need more before long to retain up level of service.

There desire always be a location representing conventional players like, iStockPhoto,?� which I warmth. But I hope GumGum can make novel economics of likeness (and other types of content) licensing, which Im certain innovative peoples can capitalize.